Second Life, the magazine

There's been plenty of hype around the virtual world game Second Life recently, with real-world stores, brands and ad agencies setting up extensions of themselves in the digital realm. Now here's the magazine, Second Style, featuring guidance on the clothes skins and accessories available in Second Life. To be honest its not a great example of magazine design, just a fascinating conceptual development. It even carries advertising ('Hey it's Second Life, why settle for second best?'), paid for in the world's own Linden Dollars, and is available at specific stores and locations within the digital world.