The Guardian redesigns to reflect digital

The Guardian is introducing significant changes to its content and design from tomorrow. The Weekend magazine (above) has been redesigned and new columnists introduced, along with a new weekly series by US graphic novelist Chris Ware. A new section ‘Journal’ will run longform writing four times a week in the newspaper, edited by Jonathan Shainin, late of The New Yorker.

Perhaps most interestingly, the print design is taking its lead from their recent digital changes. This is most evident on the front pages of the Saturday lifestyle sections such as Travel (above).

‘We’ve been evolving a new design language and brand identity to reflect the fact that the Guardian is now a global entity. Up until now the focus has been on our digital platforms, but we’ve now adapted this to work cohesively with our distinct print design. We know many of our readers consume the Guardian across both print and digital, and this new look adds brings a seamless, consistent and familiar experience wherever and however people choose to read our content.” – Alex Breuer, creative director.