Free magazine Stylist celebrates its tenth anniversary this week. First published on 7 October 2009, the weekly quickly established its credentials as a ‘freemium’ publication: well-produced and creatively ambitious, it has seen off competition from other free titles distributed at rail stations and airports across the UK.
To mark the birthday, the magazine publishes a set of ten covers today, each featuring a celebrity holding an earlier cover featuring themselves – think sleeveface. It’s a clever way to look back at highlights from the last ten years – we see the original covers in each new cover – while also being teasingly intriguing.
And yes, the new images are the real celebs; they feature inside the issue, each looking back at their last ten years.
The first cover of Stylist, 7 October 2009
Meanwhile, there’s no standing still for the team. The first issue of the magazine’s eleventh year will be guest edited by Hilary and Chelsea Clinton.
Editor-in-chief: Lisa Smosarski
Photography and Specials director: Tom Gormer
Entertainment director: Helen Bownass
Art director: Claire Cheung
Photographers: Martin Schoeller, Chris Floyd, Tom Van Schelven, Matthew Shave, Sarah Brick, Mark Harrison, Gary Leung