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25 Minutes in Belgium

25 Minutes in Belgium

I’ve been invited to speak at the annual ‘25 Minutes’ event hosted by Belgian customer publishers Het Salon (25 minutes is the average amount of time a reader enagages with a customer magazine, considerably more than other forms of marketing). I’ll be looking at why design matters in publishing, and asking what is good, what is bad design.

The event takes place in Gent on November 26th. If you’re in that area, come say hello – full details here.

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