magRush 12: Modern Farmer

I assumed Modern Farmer was a joke when I first heard about it, but on seeing a copy it was clear it was anything but. As farmer’s markets, garden nurseries with attached restaurants and magazines like The Plant and Wilder show, our connection with growing food is developing. So why not a stylish magazine for farmers instead of the more traditional trade press? This US magazine rises to the challenge and delivers a publication full of information and interviews that is inspirational to anyone thinking of starting a smallholding, while also giving enough basic advice for city dwellers to relate better to food production. It looks great too – a smart design and some lovely illustration – though the goat with the headline ‘Feast!’ on the cover still makes me giggle.