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Pulp #21

160 x 240m, multiple papers, in card wrapper
Milan, Italy (English & Italian language)
Three times a year
Editor: John L. Walters
Art director: Simon Esterson
Art editor: Holly Catford

Pulp is published by paper manufacturer Fedrigoni, and celebrates the creative use of their papers. As well as a great paper and print sample, it’s a source of design inspiration and is produced by the team behind Eye magazine.

This issue turns its attention to Fedrigoni’s comprehensive new identity design, now seen on swatch books, business cards, bags, pencils and one of Fedrigoni’s delivery trucks, photographed on the streets of Verona.

The cover shows Pentagram partner Harry Pearce, whose team designed the rebrand during the pandemic. The issue also looks at the background to Forma, Fedrigoni’s new corporate typeface; beer labels designed to reduce waste; logos from New Zealand; and highlights from Fedrigoni Top Award 2021.

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