Not A Playbook

‘The art of building a brand’

A pocket-sized and digestible manual from WeTransfer co-founder Damien Bradfield and writer and strategist Andreas Tzortzis, covering authentic brand growth through the case study of WeTransfer. Split across six core pillars—longevity, intention, trust, faith, instinct, and serendipity—this useful guide tells a different story to the one we have come to expect of tech start-ups, ‘prioritising creativity, trust and long-term thinking over marketing trends and algorithms’.