Viscose Journal #1
285 x 300mm, 152 pages plus clutch bag cover
Copenhagen / New York
Founding Editor-in-Chief: Jeppe Ugelvig
Creative Director: Filip Samuel Berg
The latest in a series of recent new magazines addressing the theoretical rather than commercial side of fashion. As the publishers say, "Viscose gives space to projects that challenge and expand the possibilities of research, practice, and critique of fashion".
The very first issue focuses on 'Style', which very fittingly sees the format mimicking the design of a brown leather clutch bag. Could this magazine get any more fashionable?
"Viscose is a journal for fashion criticism. The name gestures to the possibilities in thinking about a certain material and materiality as the qualities of a critical project: neither solid nor liquid, neither truly natural (like cotton, wool, or silk) nor truly synthetic (like nylon or polyester)".