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Crafts x Royal Wilton x AR
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Crafts x Royal Wilton x AR

I’m not a big fan of AR and its sometimes clumsy relationship with content – too often it feels as if the technology overwhelms the message. But this combination of delicate Royal Wilton crockery design and computer animated action is a more intriguing fit than most. I like the mix of very traditional and very modern.

The cover of the March/April issue of Crafts magazine features the design, which triggers the animation when viewed via the free app on an iPhone or iPad (video after the jump).

Cover by Stephen Coates; animation by Unamico.

Download the app here.

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