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The Flatplan 2

The Flatplan 2

The Flatplan is magCulture’s one-day masterclass in the art of making magazines.

For this second edition we’re bringing together a group of expert editors, designers, printers and distributors who’ll cover everything you need to know about creating a successful publication. You’ll leave with the knowledge needed to develop your abstract idea into a physical magazine people will want to buy and read.

What’s the format?
Our guest speakers will share their knowledge in a series of presentations and group discussions throughout the day. There will also be time to talk informally with speakers and fellow attendees.

The day will begin at the magCulture Shop with a light breakfast and coffee before magCulture founder Jeremy Leslie opens the morning session with an overview of the indie magazine scene. We’ll invite attendees to share their magazine ideas before we hear from our first speakers.

For lunch, we'll head to a nearby cafe before returning to the magCulture Shop for the afternoon session and closing drinks to celebrate the day.

The talks will fall under three categories:

Developing your idea
Identifying your USP
Believing you can make it happen


Getting your magazine into shops
Using digital platforms to promote your title
Understanding the financial side of making magazines

Who’ll be speaking?

Jeremy Leslie, Director, magCulture
Danielle Pender, Founder and Editor, Riposte
Seb Emina, Editor-in-chief, The Happy Reader

Jeff Taylor, Founder, Courier
Alison Branch, Managing director, Park Communications
Reagan Clare, Founder, Homesick

Sasha Simic, magazine department, Central Books
Seth Footring, Founder, 502 Bad Gateway. Seth attended the Flatplan in 2018 and launched his magazine earlier this year.
Dan Sawney, Head of publisher partnerships, issuu

Who is the day for?
More and more people are excited by the idea of publishing their own magazine, but actually doing so can be daunting. We created The Flatplan specifically to help people overcome this. You may have no experience at all, or some experience of parts of the publishing process; you may have a great idea for a magazine and wonder what the next steps are, or have already started the process but be looking for further guidance.

The day will provide practical advice as well as creative inspiration to help you achieve your ambitions. We'll be highlighting some of the success stories from 2018's Flatplan, and hope to see magazines from this edition make their way onto the magCulture Shop shelves!

Once you’ve made your booking, you’ll be invited to tell us more about your idea so we can tailor the day accordingly.

The Flatplan 2 is now sold out

What’s included in the £150 ticket price?
• Coffee, lunch and drinks at the end of the day
• A copy of Conor Purcell’s book ‘The Magazine Blueprint’
• A 15% discount voucher redeemable at the magCulture Shop/online

The Flatplan 2
10am-4pm, Sunday 7 April 2019
Doors open 9.30am

magCulture Shop
270 St John Street
London EC1V 4PE

We also have three free places available for students and under 23s. Please apply with a brief outline (no more than a single A4 sheet please) of your magazine idea to:, with the subject line ‘Flatplan u23’. The magCulture team will select the three best ideas we receive. The deadline for submissions is midnight on Sunday 3 March, and the successful applicants will hear back the following week.

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