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Popeye #927

230 x 298 mm, 182 pages
Tokyo, Japan (Japanese-language)
Published monthly
First published 1976

'Magazine for City Boys'

The latest issue of the ever-popular Popeye brings some much needed summer vibes with this, its Wellness issue for July 2024. Capturing an enviable summer scene on the cover (with a 1970s Popeye easter egg if you look closely), inside it's more of the same—lovely City Boys (and Girls) living their best lives playing tennis, hiking in the mountains, cycling around, eating fresh and bowling(?!), all while looking like a million bucks, as usual.

According to the editors:
Popeye magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read Popeye magazine.’

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