Popeye, Polo Ralph Lauren Issue
235 x 297 mm, 124 pages (plus A3 fold-out poster)
Tokyo, Japan (Japanese and English-language)
First published in 1976
Editor-in-chief: Yuji Machida
Art director: Taro Kambe
‘Magazine for City Boys’
The Japanese favourite presents ‘Always Polo: Our Life with Ralph Lauren’—a love letter to the all-American luxury label, championing the brand’s pioneering preppy style, polo and flag motifs, and aspirational lifestyle: ‘This issue looks at why Polo has become part of everyday city life, and why we still love it.’
Inside, an English-language interview with business man David Lauren—son of Ralph Lauren, and an influential figure in the brand’s meteoric success—touches on growing up under the wing of his father, timeless American style, and how to strike a balance between heritage and innovation. Elsewhere, experience ‘cinematic dining’ at the Polo Bar in New York; an annotated spread of American icons, including Frank Sinatra, F. Scott Fitzgerald, Audrey Hepburn, and Greta Garbo; a showcase of sporting legends repping the brand on court and on pitch; a floor by floor tour of Ralph Lauren’s flagship store in New York; a bucolic photo series capturing ‘timeless’ rural America; a drive-by tour of the nation’s finest automobiles; and a caricatured style timeline beginning in 1976—when the brand first hit Japanese shores—to present day.
Plus, leaf to the end of the issue to discover a particularly adorable foldout A3 poster, featuring a dapper duo of Golden Retrievers donning a pair of Ralph Lauren neckties.