We last mentioned Swiss club culture mag Zweikommasieben a couple of issues ago, noting its strong identity based on the ‘ruthless application of a simple idea’. Since then the stark black issue 11 quickly proved a solid seller at the magCulture shop, and now the twelfth edition has arrived in a new large format.
Format aside, it’s very much the same magazine: typographically tight and relying on another super-pure grid system, albeit far simpler than that used in recent editions. But the larger page means more space and definition between the two languages (German and English), even with a single typeface used in only three points sizes (headline text and footnotes).
Two features add vital splashes of exhuberence; the cover peels back to reveal open binding (above); and the 164 pages are ruthlessly divided into four sections, indicated by die cut tabs (below): Images, Quotes, Texts and Ads.
It’s a brave approach. Images and quotes, even ads, are generally seen as useful tools to break up pages of text. Here the elements are entirely separated and cross-referenced only by page number.
It’s brave, but it works. Structure is an essential part of all magazines, and its strangely satisfying seeing such raw editorial structure on show – the tabs are the killer feature, making the structure explicit. It’s another simple idea ruthlessly applied, and again entirely appropriate to the content.
Editor: Remo Bitzi
Design: Kaj Lehmann, Simon Rüegg & Raphael Schoen